22 August 2006
Highland Spring, the exclusive bottled water fundraising partner to Breast Cancer Care, is creating a limited edition pink bottle for the charity to mark Breast Cancer Awareness Month in October hoping to raise an additional £40,000 for the charity.
The pink bottle is a first for Highland Spring, the UK’s leading producer of natural mineral water. Four million ‘hint of pink’ bottles will be produced as part of Highland Spring’s three year Pure & Natural fundraising campaign through which the company has helped to raise £316,000 to date for Breast Cancer Care.
Available in the 1.5 litre single bottles and 6 x 1.5 litre multi-packs the ‘hint of pink’ bottles will feature the iconic pink ribbon symbol and will encourage people to text PINK to 83338 to support Breast Cancer Care. Each text costs £1.50 (plus standard network charge) with an average donation of £0.90 to Breast Cancer Care and in return they will receive a pink ribbon download to their mobile phone.
Sally Stanley, marketing director of Highland Spring said: “Breast Cancer Awareness Month is an important fundraising platform for Breast Cancer Care. We decided to create a unique pink bottle this year to draw attention to this vital cause and encourage people to text to make a donation at the same time.
“The water in the bottles is still of course pure Highland Spring Natural Mineral Water sourced from our organic catchment area in Perthshire.”
Breast Cancer Care is the UK’s leading provider of free information, practical assistance and emotional support for those affected by breast cancer, their family and friends. There are 41,000 women and 300 men diagnosed with breast cancer each year in the UK.
Highland Spring’s limited edition pink bottles are available across the UK. Prices start from 54p.
-Ends
Notes to Editors
• Highland Spring is the only bottled water sourced from an organic catchment area beneath the Ochil Hills in Perthshire, Scotland.
• Last November Highland Spring took a team of 80 runners to the New York Marathon to run as part of Team Highland Spring. Runners including GMTV’s Lorraine Kelly and ITN’s Martin Geissler who helped raise more than £200,000 for the charity.
• Anyone with breast cancer or breast health concerns can get free, confidential support and information from the Breast Cancer Care helpline on 0808 800 6000 or by visiting www.breastcancercare.org.uk
Issued by:
Alison Laing/Eve Robertson
3x1 Public Relations
T: 0141 221 0707/07879 621139
E: alaing@3x1.com/erobertson@3x1.com
For more information about Breast Cancer Care please contact :
Laura Miller
Breast Cancer Care
T: 020 7384 4602
E: lauram@breastcancercare.org.uk