Highland Spring, the UK’s leading produced brand of bottled water, has teamed up with VisitScotland for the 6th successive year to launch a joint promotional campaign highlighting the purity of Scotland.
The advertising creative uses a ‘watercolour’ theme to showcase some of Scotland’s most unique and iconic landmarks including Glenfinnan Viaduct, EdinburghCastle,
St Andrews
beach and Castle Stalker.
An extensive media campaign is planned, focusing primarily on London Underground and key mainline rail stations, and goes live from 30 June. The campaign incorporates 4, 6 and 16-sheet advertising sites and also deploys animated digital escalator panels and large transvision screens.
The campaign will be supported with nationwide sampling events at key commuter locations and urban parks in London, Manchester, Newcastle, Glasgow and Edinburgh. Product trial will be supported with interactive artist sessions to reinforce the watercolour theme.
Highland Spring will also carry an on-pack promotion across the principal retail product range during July, August and September, offering consumers the opportunity to win luxury breaks to some of Scotland’s most captivating places by registering on the dedicated campaign website. The on-pack promotion will appear on over 14 million bottles and will be available nationwide.
Sally Stanley, marketing director at Highland Spring, said: “We are committed to nurturing and protecting our land to ensure Highland Spring is as pure as it can be. Our new marketing campaign with VisitScotland will remind people of the unspoiled beauty of the Scottish landscape and the pleasure it offers new and returning visitors alike.”
Philip Riddle, Chief Executive of VisitScotland, said:
“We are delighted to be in our sixth year of partnership with Highland Spring. Tourism is Scotland’s most important industry and the support of great Scottish companies like Highland Spring is crucial as we work towards our shared tourism ambition to grow tourism revenues. We hope the images of Glenfinnian Viaduct, Castle Stalker, St Andrews beach, EdinburghCastle and the Falls at Glen Sheil are an inspiration to London commuters and encourage them to take a trip to Scotland.”
For more information please visit www.visitscotland.com/beinsipred
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Issued by
Sarah Ormerod / Eve Robertson
3x1 Public Relations
0141 221 0707
Email –
sormerod@3x1.com
/
erobertson@3x1.com