Highland Spring, the UK’s leading bottled water producer, has teamed up with games giant Nintendo and tennis sensation Andy Murray, to launch an exciting new on-pack promotion.
Launching in May 2008, consumers will have the chance to win Nintendo Wii games consoles, as well as the opportunity to join the UK’s No.1 tennis professional, Andy Murray, for a Nintendo Wii tennis match at the National Tennis Centre in Roehampton.
To enter the free prize draw, consumers can register via text message or on the dedicated competition website at
www.gowiild.co.uk
. Each week, one lucky winner will receive a Nintendo Wii games console and 32 finalists will travel to Roehampton to meet Andy Murray, with one lucky winner having the chance to test their skills against him in a Nintendo Wii Tennis challenge.
Sally Stanley, marketing director at Highland Spring, commented: “Highland Spring is committed to supporting British tennis and reinforcing the health benefits of staying hydrated during sport. In the run up to Wimbledon, our Go Wiild with Andy Murray sales promotion is a fantastic way of communicating this.”
This exclusive promotion will feature on the majority of Highland Spring’s retail packs from May 2008.
Highland Spring is
the
exclusive beverage sponsor to Andy Murray, who hails from Dunblane, Perthshire, just 10 miles from the company’s bottling plant. Highland Spring also supports Jamie and Judy Murray.
As sponsor of the GB Davis Cup Team for 2008, the company is also official water supplier to the Lawn Tennis Association and will be supplied at all major LTA events during the year, including the international tournaments staged at Eastbourne, Nottingham and Edgbaston.
For stockist enquiries call 01764 660500.
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Issued by
Sarah Ormerod / Eve Robertson
3x1 Public Relations
0141 221 0707
Email –
sormerod@3x1.com
/erobertson@3x1.com