1 March 2004
Highland Spring natural mineral water celebrates its 25th anniversary this year with a new look and three new products unveiled by Scotland and London WASPS rugby hero Kenny Logan today (March 1).
Recognised as a Scottish brand icon, the new bottles sport a contemporary Tartan Sash design theme and Breast Cancer Care’s pink ribbon now features on many of Highland Spring’s best-selling products.
Bottled water is the fastest growing category in the soft drinks sector and men are becoming more water wise representing 45% of all adult bottled water drinkers (TGI).
New Products
Highland Spring’s new products include a bigger 750ml sports bottle expected to meet the phenomenal growth in sports bottles and drinking water on the move.
The brand’s flagship glass range will offer clear glass bottles for all still waters to differentiate between the internationally recognised green bottles for sparkling. And a new 500ml sparkling six pack has been introduced to meet growing demand for the No1 UK produced brand of natural mineral water.
Since research shows many consumers believe that Scotland is home to the clearest, purest water, Highland Spring’s new look bottles highlight the brand’s authenticity, Scottish provenance and natural purity. Recognised as a Scottish brand icon, the product is delivered as nature intended – untouched from source to bottle.
Sally Stanley, marketing director at Highland Spring, the No1 UK produced brand of natural mineral water said: “We’re celebrating 25 years in the bottled water market as a premium Scottish brand. Two decades ago bottled water was in its infancy with a minority of adults drinking regularly while athletes have long understood the need to rehydrate as an integral part of their fitness regime.
“It’s encouraging to see more adults drinking bottled water and our challenge for the next decade will be to champion healthier drinking for children by providing bottled water options that compete favourably against sugar laden drinks.”
Kenny Logan, Scotland’s most capped winger of all time, commented: “Water is the best drink in the world. And Scotland’s Highland Spring is the best quality you can get – totally natural mineral water which is vital for a healthy, active lifestyle. It’s really encouraging that more and more men are adopting the bottled water habit.”
Highland Spring will shortly announce fundraising details of its first cause related marketing campaign in association with Breast Cancer Care, the UK’s leading provider of breast cancer information and support.
Notes to editors
1. The new range is available from March 1 across the UK
2. Formed in 1979 Highland Spring is the No1 UK produced brand of natural mineral water and the No2 overall brand after Evian
3. Since 2000 there have been 8 million new bottled water drinkers in the UK – 2 million of which were men (TGI). More than half the population
(25 million adults) drink over two billion litres every year with growth expected at a rate of 10-12% year on year until 2007.
4. Sports bottles have been growing dramatically, with 90m litres sold in 2002, with annual sales to end 2003 estimated to have grown by 50% to over 135m litres (source AC Nielson)
5. Highland Spring was the first British brand of natural mineral water to achieve organic status for its catchment area by the Soil Association
6. Breast Cancer Care is the UK’s leading provider of information, practical assistance and emotional support for anyone affected by breast cancer. All services are free. Breast Cancer Care Helpline 0808 800 6000 or visit www.breastcancercare.org.uk